Adsense is a great way to generate income for your website if

you are willing to put up advertisements for other companies.

Adsense is also a great way for a business to advertise at a low

cost and generate more traffic to their site. Regardless of

which side of the fence you sit on, it is important that Adsense

results are targeted. I will discuss how this benefits both the

advertiser and the business that is doing the advertising.

Let’s say you have a business and you are allowing

advertisements for other businesses to be posted there through

Adsense. The only way you make any money is if the advertisement

is targeted towards something the consumers viewing your website

are interested in. It only makes sense for the ads to be in the

same ballpark as what you offer but not an ad that directly

competes with what you are offering.

On the advertisers end, Adsense is a great way to get more

traffic to their website. They also only pay for each click that

links back to there website from the ones where the ads are

posted. Behind the scenes, a lot of hard work and time are

investing in advertising. What good does it do if no one looks

at the ads? There would be no logic to advertising sports cars

on a website that is for children or advertising chocolate on a

website for diabetic supplies unless the candy is for diabetics,

then we have something to work with!

Adsense from Google has a great system they work with. The more

information a business gives them when they sign up either to

advertise or to host advertisements, the better the target will

be met. Google Adsense works hard to match advertisements with

what the various websites are offering as well as the target age

group. Their data is also based on what the consumers out there

are looking for. They are very aware of consumer trends. The

goal is to get advertisements of the websites that appear

natural to the consumer. It is also out of respect. Who wants to

go online for a pair of running shoes and see ads for adult

products and websites?

Keywords are very important when it comes to Adsense. This helps

the system match up advertisers and advertisement hosts by

comparing the keywords. The more keywords you enter when you

complete your application at Adwords, the more matches will be

provided. Content on your website is important for getting

advertisements to host on your website. In fact, the more

content you have the more advertisements will come your way.

This is because the robots of the Adsense program at Google will

pick up on this additional content. You can also place more

keywords if you have more content.

Section targeting is also a great way to get the results you are

looking for. This method allows you to suggest particular

portions of your text that is part of your website to Google.

You can request that they generate advertisements for your

website to host based on that material and content. Section

targeting is very simple to implement as it only involves adding

certain html comments to the html code of your website. You also

have the ability to ask Google and the Adsense program to ignore

particular portions of material and content on your website that

you do not want to offer advertisements for.

To Your Success,

Joshua Shoemaker


Adsense can work very well for you as an inexpensive way to get

more advertising for your business. This is done by paying other

websites to host your advertisements. You will pay them a set

amount each time a consumer clicks the ad from their website

linking to yours. As an advertisement host, Adsense is a great

opportunity to make money. The key for both parties to benefit

the most is by targeting the results. This includes using

keywords and coding to get particular ads and to prevent

advertising for something you don’t want on your website.

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