For making your social media marketing strategies deliver high results, you need continuous follower growth, engagement, and actions, e.g. clicks. With 400 million+ of daily active users, Instagram has become the top rated social media network to build your brand on.
Trends show that marketers have now included Instagram over Facebook as their preferred social marketing platform –
“Organic marketing reach on Facebook is down 63% over the last 4 years, while Instagram’s organic marketing reach is up 115%”
Following are the top five tried and tested tips which would enable your brand to rule Instagram in its niche.
- Cross promote your Instagram posts:
Use your brand followers on other social networks as a key and create a connection for your Instagram profile. Ask them to follow you on Instagram. Don’t even think that your post is reaching everyone connected with your brand. Many people move away from certain social media platforms and some aren’t as active on some as they are on other networks.
And because of this you need to cross promote your Instagram posts on other social media networks so that no followers of yours remain unconnected.
- Interact with followers to spark growth:
When it comes to interaction with your brand followers on social media,
“Every interaction made takes you one step closer to social media success”
If your followers are taking time to comment on your posts, take 2 seconds to reply them back by simply mentioning them in a thank you. This simple engagement can create a loyal customer as well as a raving promoter of your brand.
Also, incorporate ways to get your followers to interact with your posts. A simple “Tag you friends” post will help your brand take center stage.
- Make the most of your visuals:
It’s quite common for brands to share the same post on all social media networks. But the behavior of the audience differs with social media platforms.
The best practice on social is to always adapt your messaging by audience and platform. The great thing about images is that they’re much more universal than text.
Just remember to optimize images for each channel first. If you already have a presence on other social media networks, you can repurpose some images to kick start your Instagram campaigns.
- Use creativity to connect with your audience:
For achieving higher and greater results you must think differently. Get creative with your images, it’s a terrific way to engage your customers and is much more effective than posts that look like straight up advertisements.
- Stay active and publish quality content consistently:
To establish your brand on Instagram, you need a community and the only way to do this is to be active. You can do this by
- following others
- commenting on other profiles
- liking other people’s photos
It may sound basic, but it works! But this doesn’t mean you leave your feed empty or posts irregularly. On social media, posting content consistently is the key and Instagram is a part of it.
Keep in mind that Instagram isn’t as strict as Twitter when it comes to character limits while captioning a photo, but this doesn’t mean that you should be writing a novel beneath each post. Short, sweet, and effective content is highly recommendable while captioning your photos and videos.