Let’s face it. The internet is a very convenient shopping

establishment. You don’t need to lose time getting to a store

and you don’t lose money for paying cab fare or gasoline. The

only thing that I lose is money when my wife goes on an inspired

shopping binge. As a result of this convenience, more and more

people are regularly logging onto the internet to shop.

Manufacturers, distributors, independent shops, importers and

exporters realize the strong earning potential by being online.

The internet has its own economy and the potential to earn money

is incalculable.

For this reason, marketing firms and advertising agencies joined

the bandwagon with frenzy. You have this newsletter as a result

of this new economic development. Every year, different

strategies are being formulated, developed, tested and applied

to better and improve existing advertising and marketing


At the start, most advertisements were in the form of

combination text and picture messages. Pop-up windows were

developed to open new browsers windows where products and ideas

could be advertised. This improved to animated pictures with

text and finally to full streaming video with audio.

The pop-up text and picture window was a success; but not as

much as advertisers and marketing specialists hoped it would be.

For one thing, people soon grew tired of these pop-ups that, as

soon as they appeared, they were immediately closed. You

wouldn’t stare at a billboard you see everyday, right? To

further add to the loss of advertising opportunities, anti-virus

software and other protection software utilities were created to

prevent pop-up messages from appearing. Mozilla developed the

Firefox internet browser which has a built-in feature that

immediately blocks pop-up windows from being opened. Pop-up

windows became, and still is, an annoyance much like marketing

and advertising spam messages.

During this period in internet history, advertising through

television still had no significant rival until internet video

streaming was created. Let us analyze why videos are a more

effective means of communicating.

The immediate and main concern of advertisers is to grab the

interest of the consumer. When a new billboard is put up, you

might stare at it for a couple of weeks before it becomes a

common sight that you begin to ignore it. The same principle

applies for pop-up windows. Pop-up windows are fun in the

beginning because of their novel nature. Wow! I get to see all

these special and discounted offers for different merchandise.

After a while, however, it becomes an annoyance every time it

interrupts your browsing. Also, staring at a picture will not

turn it into a frog prince. You can only stare at an inanimate

object for so long before you get bored. When boredom sets in

because of monotony or constant repetition, the advertisers fail

their jobs.

This is why advertising through television and internet video

streaming is a most effective tool. The ability of a moving or

animated picture to capture attention knows no bounds. Just look

at people stopping in front of shops that sell TV sets to watch

the videos being played. Advertisers know that a moving, talking

and colorful video is an easy way to grab a person’s attention.

In the internet, video streaming replaces television commercials

as the number one method for marketing and advertising.

For businesses that require movies or trailers as a method of

demonstrating their product, internet video streaming comes in

very handy. Watching a moving picture that demonstrates how to

assemble your child’s plastic swing is simply better than

reading a manual.

Websites that offer online cooking classes will find video

streaming a very helpful tool in demonstrating cooking methods

and technique. A mechanic giving instruction on how to change

your car’s fuel, oil and air filters is certainly a better

option than reading a manual.

Internet video streaming is a definite advantage to

entrepreneurs who want their customers to understand the

merchandise they are selling.

To your success,


P.S. If your customer understands how to use and knows about

every detail of the product you’re selling, chances are he will

trust your product and choose to buy your brand over anyone


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