When you go to internet websites that activate pop-up screens in

your browser, what you usually see are text and picture

combinations that you usually ignore and close immediately

because they are bothersome and not really interesting. You do

pause and look at the pop-up screen if it contains some animated

pictures or flashing images. When you pass by a store that sells

television sets while walking, you look at the screens that have

something playing or displayed in them. Between these

comparisons, you will find the difference between still and

animated images in terms of grabbing a person’s attention.

A still picture will remain a still picture no matter how long

and which way you stare at it. An animated picture or video, on

the other hand, will grab your attention by arousing your

curiosity. Usually, it’s because you want to find out what

happens next. It’s all about arousing curiosity.

The internet as it is today allows for streaming video

technology that will let you view a whole movie online if you

want to. In being able to use this technology to grab a person’s

attention, advertisers are getting more and more creative with

their strategies. I will look at a moving image because I want

to know what it is and what will happen to it. Advertisers know

that I will do this and so will the majority of other people

browsing the internet.

Even so, unless the individual viewing the animation or video is

interested in the advertised product at that time, advertisers

will fail to convince a person to spend money. Of course, this

is beside the point. The immediate goal of an advertiser is to

grab attention. Sometime in the future, the individual will

remember seeing the advertisement and will most likely make a

purchase because of that simple memory. The memory of it is

carried subconsciously and will resurface at a time when you

need the product or see the product as you pass by it in the

shelves of your favorite grocery store.

To compare to other forms of videos that grab attention, early

infants and older children are fascinated by learning modules in

video form. A story book with still pictures is just not enough

to grab a child’s hyperactive mind. Again, video grabs attention

by acting on the curiosity of the viewer.

Curiosity is perhaps the most powerful motivator in a person.

For example, the “Stargate SG1” television series shown by the

Sci-Fi channel in the US is not available for viewing in some

countries. Video grabs a person’s curiosity faster than you can

blink (that’s because you won’t be blinking).

Animated pictures and videos are very powerful advertising

tools. If an advertising video upon its creation is imbued with

humor, a bit of suspense and, finally, relevance to the general

public, its effects will be visibly seen in the black ink

accountants’ use in their books to indicate income.

To your success,

P.S. Please remember that when you want to sell an idea or

product, the best way to grab a person’s attention is by

arousing his curiosity through the use of videos. Video is the

fastest and most efficient tool when it comes to getting your

message across. Human beings are very curious animals and they

love good stories.

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