Adsense is a wonderful opportunity for you to generate
additional income for your website. It doesn’t cost you anything
is the best part! Adsense is also very simple. You have to
complete an application with Google and be accepted to host
advertisements for other businesses. Then you simply add lines
of code to the html on the pages of the website where you are
willing to have advertisements. With that all in place, how do
you blend the Adsense Ads into your website so they don’t stick
out like a sore thumb? You don’t want them to distract the
consumer from what you are offering on your website.
You may not be aware of it, but you have a lot of say in how the
advertisements are placed on your website including the
placement, format, color, and style. There are many places on a
website to put Adsense Ads. Some prefer to place it on the top
of the page and others like the bottom of the page. Along either
side of the text for your website is convenient too. Since we
read from left to right, the right side is more common as it
will attract attention as the eyes move across the page.
According to Google Adsense, the most effective location is at
the top of the page because the entire ad can be seen. Often
parts of it are hidden when on the sides unless the mouse is
used to scroll over the information. This can be distracting to
the consumer and lose the effectiveness of the advertisement.
They also recommend using different colors for the ads to
differentiate it from your website materials, but to use colors
that compliment each other.
The format can be modified to make it different or the same as
your website. Some advertisement hosts like everything to be in
the same style and size to give a symmetrical look to the pages.
Others like to have their information completely distinct from
the advertisements. Both are effective so it is only a matter of
personal preference as to how you want your website to appear.
Colors including the background can be changed to make
everything work together well. You might have to experience a
little to come up with the right design you are happy with.
You want to blend the Adsense ads enough that they look natural
appearing on your website rather than appearing to be out of
place. If they don’t look natural they can be distracting to the
consumer. They also won’t be effective because consumers don’t
trust what doesn’t look professional when it comes to the
internet. This could be damaging to your own sales on your
website so pay close attention to this issue. It is a good idea
to ask some others for feedback on how the information appears
to them on your website. You should avoid placing ads to where
they appear to be banners.
Adsense offers you some useful tools as well to get everything
to blend. The Google Adsense Preview tools allows you to test
the layout of your website with the ads in place. This gives you
the opportunity to change anything that is ineffective before
your consumers view in over the internet. You can also contact
their customer support 24/7 for questions or concerns you may
have.
To Your Success,
Joshua Shoemaker
P.S.
Adsense is a great way for your website to generate additional
income by offering to host advertisements for other businesses
with similar products and services to offer consumers. You are
still in control of the layout and design of your website. You
have the ability to change the color, format, and style of the
advertisements placed on your website. You also get to determine
where they are placed. This makes the idea of participating in
Adsense advertising even more appealing.
