Social media is all about knowing the right trick to lure your potential customer into your website. This so-called “trick” does not include sending them boatloads of content that may or may not be useful to them. The trick is to craft unique content for that particular customer.
Just think about fishing. If you toss out ten lines that all have bait on them, you will attract the fish, but you will fail to reel them in if you are unable to get their attention for more than just a second or two.
You need the right bait, the right hook, and the knowledge regarding what should be done once the fish are hooked.
So the logical question to ask is “what is the bait when it comes to social media?” You are trying to make use of the old saying “if you scratch my back I’ll scratch yours.” Everyone has a problem. For example, finances, sleep, weight loss, etc… Your goal is to find these people and offer them advice on how they can fix their problem. Just think about how great it is when someone tells you some profound information that gets rid of your problem. You are so happy and so grateful that you are willing to bend over backward to help return a fraction of favor that they have done for you.
So this brings us to the next question of “what do you do next?” Well, you should have the person in the palm of your hand. That means it is all about what you can get out of them. It might be anything from a commitment to sign up to your email list to an agreement on how much they will spend on your products.
I can tell you that you DO NOT want to use the first option of tossing out content to everyone. This technique is a complete gamble that involves you waiting for someone to contact you saying “sell me some stuff.” It does not happen very often. That is why most social media tactics fail to be worth the time and effort.
The best option that will undoubtedly prove to be beneficial for you is to be the information person. The information person is rather vague, but it is essentially the person that puts out helpful and overall useful information to a common problem. If that information is related to your particular niche, then you will certainly be spending your time wisely because someone will benefit from your advice. Once that occurs their love and dedication to you is a major benefit that has tons of possibilities. They might spread the word about how great you are, or they might buy $100 worth of products. They could even do both!
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