Using streaming videos in the internet as a form of marketing

is a relatively new approach. Currently, most marketing

brochures and newsletters are using text and pictures in

combination to attract a consumer’s attention. Some pictures are

a combination of still and animated objects to better the

chances of attracting a prospective customer. But, if there is

anything advertisers and consumers have learned about marketing,

television advertisements are still the best way to attract

attention for a product and keep it in the consumer’s memory.

To fully understand why internet streaming videos are the next

step in online marketing, we need to be able to grasp the

objective of advertisers and the effects of the different

methods of advertising.

To begin with, online advertising began mainly with newsletters

in the form of emails or pop-up screens containing pure text and

some inanimate pictures. As internet users became more and more

accustomed to surfing the WWW, these newsletters and pop-up

advertisements gradually turned into annoyances. Marketing

newsletters started to look like junk mail and pop-up screens

became similar to billboard advertisements that you see

everyday. Also, pop-up screens disturbs the rhythm of internet

surfing. There you are browsing away when you see a link or

article which you decide to follow or read. Just as you are

about to click on it or just as you are in the middle of reading

it, the pop-up appears and displaces your current browser window

behind it.

In short, these common forms of advertising soon became major

annoyances in most cases that anti virus software developers

soon added anti pop-up features in their products thereby

drastically reducing the number of consumers that these pop-ups

were able to reach. To add emphasis to the drive against pop-up

advertising windows, Mozilla developed a built-in anti-pop up

utility into their web browser, Firefox. Just as the pop-window

is about to open, Firefox immediately denies the opening of this

new browser window. Nowadays, I rarely see pop-up screens on my

computer when I browse the WWW.

As far as email newsletters and advertisements are concerned, a

similar phenomenon is occurring where they have suddenly evolved

into what is known as junk mail or spam mail in internet

language. Again, anti-virus protection software creators

incorporated spam mail protection within their software while

numerous sites in the internet make available free, downloadable

anti-spam software. The biggest blow to spam mail marketing was

when e-mail providers decided to add anti-spam or spam blocking

utilities in their website. As a result of these measures

against pop-ups and spam messaging, an avenue in internet

marketing is about to close.

This is where streaming video comes in. It is undisputed that

television commercials are still the best way to attract

attention. The advertiser needs to make the product look good in

TV, but their primary objective is to attract the consumer’s

attention. Their second goal is to make the video memorable

enough so that the customer remembers the brand name when they

have need of the product. The most famous brand names like

Marlboro succeeded in their advertising campaign videos so much

so that people still remember the Marlboro man. In this

advertisement, the first thing you see are wild horses running.

This is quite an attention drawer since lots of people like

horses even when they haven’t seen one in person.

The main advantage of videos is their ability to instill

curiosity in a person. An apt demonstration of this ability is

when people are seen stopping at display windows of stores that

have television displays in them. When you see a moving picture,

you are immediately interested in what it is all about and what

will happen next. Even if you don’t stop in front of the

display, you will spare a glance or two. The uncanny part is

this, in the instant that you see people gathered in front of

something you haven’t seen yet, you will take time to look to

satisfy your curiosity. However, if that display happens to be

in your own neighborhood, you will gradually get accustomed to

it and begin to ignore it.

This is the strength of internet marketing through streaming

videos. It immediately grabs attention. The only thing that you

as an advertiser have to do is to make the video interesting

enough that it maintains or improves on that initial level of

interest. When the video is old enough to become common place,

you replace it with a new one. Unlike pop-ups or spam messages

or newsletters, they cannot become an annoyance because the

first thing it does is to grab the consumer’s attention and


With the use of videos, the consumer gets a clear picture of

what your product or idea is all about. This is an added bonus

to the attention grabbing feature of using videos for your

marketing or advertising campaigns. When a consumer knows what

you and your product are all about, they can begin to trust you.

After all, having the trust of your customer’s is better than

the bottom line. A trusting customer is one who will patronize

all your product lines. As good as your advertising video is, it

is still the quality of your product that matters in the end.

To your success,

P.S. To make a video interesting enough, try to place some humor

and social relevance into them. You also need to make your

customers feel a need or craving for your product. This is

especially true for entrepreneurs who wish to create a niche for

their product line. A good video advertisement will pull in

people more than newsletters, pop-up windows or spam messages


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.