Being able to send attachments together with an email message

is very helpful especially when you need to send important

documents. The limit on the file size you can attach depends on

the limit that your email service provider imposes on your email

account as well as the limitation on the email account storage

size that the recipient has. While it is now possible to send

several MP3 files as email attachments because of the general

increase in email account storage sizes, sending larger sized

files like videos and movies may cause you to encounter problems

unless you and the recipient have a paid email account which

gives you several gigabytes of storage space.

In any event, sending video files through email may force you

to compress and split the file into two portions in order for it

to be accepted by the recipients email account. Then too, you

will probably have to wait for the recipient to remove the first

portion from their email account before you can send the next.

This is a problem for people involved in internet marketing as

they know that videos are the most effective advertising tool in

the world. Never let it be said that they have no creativity

though, because, they managed to find a way around the system.

One way to circumvent this problem is to attach a capture image

from the video file onto the email message. This capture image

will serve as a preview of the video and embedded in the file

will be a link to the video itself. Of course, you have to bear

in mind that you are asking a person to view an advertisement. I

wouldn’t do it, and most won’t either. You will need to give the

customer an incentive to click on that link.

Webpage designing programs and utilities now allow for viewing

multiple pictures in a single webpage. This picture cascade is

similar to an automatic slide show presentation. You can capture

several images from the video itself, compile them and send your

message through.

If the customer does click on the image or slideshow, you have

to options of how to let him view your video. The first one is

already mentioned above. When the customer clicks the image, a

new browser window opens and your video loads onto it. The

second option is to use streaming video where, the video is

stored in your storage device and the link on your email

newsletter activates the video stream. In this manner, the

customer is not displaced from his/her current browser, thereby

causing you to avoid annoying your customer.

A few years ago, we saw the megabyte standard hard drive

replaced by the gigabyte hard drive. In 2 to 10 years, the

terabyte may become the standard storage size for a personal

computer’s hard drive. How big is it? One letter or character

including spaces and punctuations is equal to 8 bits. 8 bits

equals 1 byte, 1,000 bytes equals a kilobyte, 1,000 kilobytes

equals 1 megabyte, and so on and so forth. With this potential

for increased storage capacity, email service providers may

decide to increase account storage capacities again. This next

increase will definitely accommodate an entire video file as

an attachment to email messages.

In the meantime, creativity needs to take over where technology

has deficiencies. To be able to send the best in quality

video to your customers, you will need to go about it the

most efficient way.

To your success,

P.S. The terabyte hard drive has just been invented. Get ready

For better video availability in e-mail.

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