About to start with Instagram marketing, just posting photos and videos can be depressing. When your excitement and arduous work meet with lack of planning, it results in a handful of brand followers and a few likes.

Below in this article, you will find top notch ideas that would help you in increasing your followers and pushing them to interact with your posts. These ideas are primarily focused on increasing viewer engagement, which would naturally lead to building brand followers.

  1. Cross-promote your dedicated hashtag:

Hashtags increase the chances of you getting found. When employed correctly, hashtags are the perfect way to find the right audiences and expand your campaigns reach and build your brand or community.

So before using hashtags consider these following things:

  • What’s trending
  • What you competitors are using, and
  • What your brand represents

Integrate online and offline campaigns by ensuring they are listed on your other social profiles, on your website, and in your email blasts. Don’t just hope people will find it.

  1. Add Emojis to boost discoverability:

Instagram reports, that nearly 50% of all captions and comments on Instagram now have an emoji or two. Because these are searchable on Instagram both as a hashtag and in your user name, people can find you based on which emoji you use.

  1. Follow suggested users:

Suggested users are chosen by Instagram, that are based on people you follow, your contact list, or on previous posts that you’ve liked. This can be a great way to get new followers because you already have something in common, helping you find your specific audience and niche easily. There are two ways to find suggested users:

  • Discover People
  • Go to a profile
  1. Make the most of your Bio URL:

Before becoming your Insta Follower people go through your profile/ bio. Make sure that you have a catchy and informative bio. Through your bio, convince them that you will add value to their feeds through content.

Include your business name and a concise description of what you do. Keep it light and interesting, and avoid a salesy tone. Craft a bio that appeals to the IG community you want to reach and reflects the tone of the images you plan to share.

  1. Run Instagram Contests:

Running a campaign or contest over Instagram is a great way to get brand recognition and to incentivize your followers. You can run a photo contest and give your followers some merchandise as a gift.

Getting started with an Instagram contest is quite an easy task:

  • Select the right incentive
  • Choose a hashtag for your campaign, which is both unique and simple
  • Have a theme that creates a focal point for your campaign
  • Aggregate and display the content online

Providing giveaways and incentives to contestants is a wonderful way to build engagement and value.

The above-mentioned ideas will help you grow your followers. Though it can feel great to watch your social media following increase day by day, remember that what’s important is driving the traffic you generate on social media to your sales channels so you can turn interested fans into happy customers.

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