Google Adsense is a program that allows businesses to advertise

on other websites. They business only pays the host website when

a consumer clicks on the link to take them to their website.

This is a very effective way of advertising because of the

millions of people who access the internet every day. It is also

a low cost marketing method that businesses of all sizes can

benefit from. Websites are eager to host advertisements for

other businesses because it doesn’t cost them anything and they

earn money for doing it when consumers choose to follow the link

from a particular advertisement.

If you are interested in using Google Adsense to advertise then

you need to make sure you are aware of their policies. This will

make the process smoother for you and eliminate any

misunderstandings down the road. This can be a great money maker

or advertising tool, but only when it is used correctly.

There is no long term contract with Google Adsense. You can

choose to leave the program at any time. You will need to

provide written notice by mail or email to Google. All ads will

be removed from your website within ten days. They also have the

right to discontinue your business from the program at any time

for not following their policies. You do have the right to file

an appeal if your account is canceled. This gives you the

opportunity to discuss the situation with a Google Adsense


You must be approved by Google Adsense before you are allowed to

be a part of the program either as a host site for

advertisements or to post your ads. The owner of the website

must be at least 18 years of age. The approval process involves

an application that you complete with information on your

website including keywords. You will have a response to your

application within two days. Make sure it is completed entirely

or your application will be denied.

All communications must take place with Google. This means if

you have concerns or issues about an advertisement your business

has on a website or about an ad you are hosting on your website

everything goes through Google. The two businesses are not to

discuss the issue between each other. Google does not guarantee

a set amount of clicks or earnings for a host website. It also

doesn’t guarantee any increase in traffic or sales for a


Google Adsense has the right to use the name of businesses

participating in the program for presentations, marketing, and

financial reports. Users of Google Adsense are required to pay

for the amount of pay per clicks their ads received as outlined.

Adsense accounts are non-transferable under any circumstances.

They can’t be resold to another provider. A maximum of three ads

per webpage can be displayed. Advertisements can’t be placed on

webpages that don’t contain content for your website. A webpage

can’t be used for the sole purpose of displaying ads to make


Click fraud is not acceptable at all by Google Adsense. It

damages the reputation of the program and costs the advertisers

a great deal of money. Any website hosting advertisements that

is believed to be involved in Click Fraud will be banned from

using the program. If you chose to use Google Adsense to

advertise your business, protect it from Click fraud by

purchasing Click Fraud software.

To Your Success,



Google Adsense is a great opportunity for businesses to

advertise their products and services on various websites and

pay only for the number of consumers who click on the link to go

to that businesses website. It is also a great way for a

business to make money by hosting advertisements for other

businesses. Understanding the policies of Google Adsense will

help you determine if the program is right for you. It also

helps the program work properly for all those involved in it.

Joshua Shoemaker

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