The interest in using Facebook as a marketing tool has exploded in recent years. When you want to get involved, you need the right knowledge. Keep reading for some great tips on the subject.
Give Facebook ads a try. Routine postings can only get you so far in terms of promotion. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are inexpensive, and can make a big difference.
Facebook Offers lets you provide freebies or host contests easily. Set up your offer and then turn change the status to “Promoted Post”. If the offer is very good you can also promote it to those who are not fans.
Always be sure that you’re answering things when people ask you questions or leave you comments. Thank people that answer questions for you or provide other valuable information. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Use custom tabs to make your Facebook page more efficient. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. For instance, use a custom tab for any contests you might run.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Know when you ought to make posts about the business outside of a personal Facebook page. Posting on Facebook pages that are not your own can get you a lot of attention. Having said that, it’s crucial that this attention is desirable. You should be posting when there is something important to say. Don’t spam others.
Try offering exclusives when people “like” your page. You can garner lots of attention via “likes.” Send something free to a client if they go to your page and like it. This will grab people’s attention rather than asking them to like the page. If you offer something they desire, they will not think twice before clicking that button quickly.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Those customers are random, so they do not have any reason to read your daily posts. Invest your marketing dollars in a targeted Facebook ad instead.
Make a Facebook group for your brand or business. Your customers can engage, get their questions answered and shop for everything they need all in one place. Use this group to share information and offer discounts. This can be a great way for you to know your customers.
As you should be able to see now, it isn’t hard to get Facebook fans interested in your services or products. It doesn’t happen overnight and this is important to remember. Use these tips and remain patient.