The popularity of Instagram is growing year by year, and its number of active users is increasing day by day. It has become one of the must have tools in marketing arsenal of brand marketers.

The uniqueness of Instagram is that it focuses on media files and is a great place to engage viewers with it. This makes it a great tool to use for visual marketing. You can instantly post images with your mobile device and share them with your followers to promote your products and services, on the go.

Many Social media platforms eventually slow down and vanish away into thin air. Unlike them, Instagram has a higher user base and provides massive opportunities for marketers to showcase their brand and earn huge benefits.

Here are the top 4 reasons why Instagram has become the top notch choice of marketers:

  • Build trust:

Personal images humanize your brand and allow you to be more reachable. Instagram allows you to put a face to your brand, and this helps to build consumers’ confidence in your business.

It also provides you with a way to build a positive online user experience and generate leads for repeat customers. Instagram is a great way to share your business experience in an informal and casual way. You can also include behind the scenes and employee images to give a personal touch to your business.

  • Drive more traffic:

Yes, you can drive more traffic to your business with Instagram. When you upload an image to Instagram, be sure that you list your website in your profile and that you add your website URL in  the description. You can use hashtags, calls to action in post comments, and share your content on other social media platforms to generate more traffic to your website. You can also include amazing content that will encourage your audience to visit your website.

  • Increase conversions:

You can run contests and online marketing campaigns on Instagram. This will increase your followers and engagement with your audience. You need to set a custom reply on each campaign entry.

You can add links, sign up forms, and terms and conditions to your contest in the comments. You need to manually write the links because copy-paste doesn’t work with Instagram. This will help you to increase your conversions and generate leads.

  • Visual storytelling:

Instagram has more artistic value than other social media platforms. You can use a brand moment that will be more impactful than text. With Instagram, you can communicate visually with your audience, followers and fans.

Bonus point:

Going viral:

Instagram also provides you with the opportunity to go viral with your images and videos. You can take some time to capture images in a creative way. Instagram’s popular pages show current moments and images, and these visuals are visible to all users of Instagram. You can share incredibly creative and cute images to generate more leads with the potential that it will boost your sales and customer relationships.

If you are already leveraging Facebook and Twitter for your business but haven’t explored the out of the box results you long for, it is high time you make use of Instagram as your marketing tool.

In the era of mobile internet marketing, mobile internet usage is surpassing desktop usage. Thus, Instagram can be a great boon to marketers as it was invented as a mobile app and soon may take the place of a website.


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