When it comes to using the power of videos to drive your online sales funnel, there really aren’t that many video marketing concepts you’ll need to learn. For the most part the adage keep it simple is the best one to follow. Videos will work extremely well in driving customers to your website and converting more visitors into paying customers, but just like anything if you don’t do it right it won’t do anything for you at all.

You don’t need a ton of pricey equipment either. Depending on the type of video you want to create, an actual movie shot with a video camera or a screen capture presentation with narration, the software and tools you need to make them is readily and cheaply available. You shouldn’t have to invest more than a few hundred dollars for the software, camera, tripod and microphone.

Please don’t get too caught up in the idea of making a video, many people can get very intimidated by this process, but you really don’t need to. You don’t have to actually be on the video if you don’t want to. If you are making a screen capture type of video you won’t be on it at all, and even if you’re making a demonstration video you either don’t have to show yourself on camera or you can have someone else on camera. The point is that don’t let foolish fears keep you from using this extremely powerful tool .

Another concept to keep in mind is that while you don’t need to have a professional grade video you do need to make it appealing to your viewers, if you don’t they won’t be viewers. For one thing, make sure that the quality of the audio and video is good. Make sure that they can hear and understand what you are saying.

Do not, I repeat, do not stammer, stutter and fill your videos with a lot of ‘um’ all the way through. If you make a mistake while you are narrating, start again. No one wants to listen to someone who can’t seem to string more than one sentence together at a time, it’s painful.

If you absolutely don’t think you can do it, get someone to do it for you. Another thing that can help is to have an outline of the points you want to cover in the order you want to cover them. This can help keep you on target when you’re narrating.

Keep your video short, usually around 3 to 5 , minutes long. This isn’t a video course, it’s just a snippet to get them interested in learning more and getting them to go to your website, short and sweet is best.

Make sure you include the URL of your website in the video as well as in the description you supply when you submit your video to a video directory. Use keywords for the title, tags and description of your video to get as much traffic as possible. Using these

video marketing concepts will help you get the biggest bang out of your online video buck.

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