The most common misconception people have for internet audio

and video applications are with their usage. More often, video

with audio, or one of these alone, are viewed as materials for

entertainment or leisure in the internet. This misconception is

beginning to fade fast.

The most obvious reason is the way audio and video are used as

teasers to wet the appetites of prospective customers. The best

examples of all websites that use this method are the

shopping websites. These websites that sell hot selling products

will design their web pages in such a way that highlights of a

whole movie are embedded within the web page. In

this manner, they hope to persuade the browsing public, who view

the partial material, to purchase the product. In simpler

terms, a viewable movie trailer is added to the site.

For commercial vendor websites that primarily sell movies and

music, video and audio utilities are an integral part of their

marketing strategy. They understand that most people want to see

and/or hear what they are buying. They know that using video and

audio to show their merchandise to customers wins half the

battle for them to get the customers to buy.

For websites that are focused on selling published materials

like books and audio books, a few narrated passages or several

sample chapters of the material encoded in audio files is a good

way to encourage a customer to buy their product.

Furthermore, testimonials of previous customers have a better

chance of being noticed than those that are just encoded in

text. Most people usually go to a website for a specific reason.

For example, one person wants to buy an independent video but

he/she does not know which independent video vendor website to

go to. This person will use a search engine to find what he/she

needs. Once found, that person will go directly to the part of

the website where the video he/she is looking for exists.

In cases like these, the home or welcome page is bypassed where,

most likely, all of the testimonials are situated. With audio

and/or video applications installed in the web site, the

testimonials can be streamed to the customer automatically to

whichever part of the website he/she is in. Of course, using

audio/video streaming now to project your testimonials is a bit

extreme at the moment. However, future technology will make

audio/video streaming a material of lesser bulk in terms of data

transfer. There will come a time when the whole internet can be

browsed by vocal commands.

To get back to the subject at hand, the ability of being able to

project your merchandise, testimonials, and other points you

want your customers to be aware of, by using audio/video

technology is limitless and powerful. A single video clip

lasting around 10 seconds is no longer considered a huge burden

as far as electronic data storage is concerned.

What can you, as an entrepreneur, place into a 10 seconds long

video so that you can gain your customers’ trust or make them

aware of your other merchandise? Now, 10 seconds is a relatively

short time, but it is plenty enough time for people to convey

several points of view. If a 10 second video is worth more that

a lot of text writings, what more a video that is 20 or 30

seconds long?

Internet audio and video streaming technology is getting more

and more sophisticated. All you have to do is look around you

and you will see people watching videos and listening to music

with their I-pods, MP3 and MP4 players. Incidentally, the best

sources for their audio and video needs can be found on the

internet. So, imagine all the audio/video data streaming,

downloading and uploading around in the internet, and you will

have a good idea of just how measly a 10 second video is in

terms of today’s technology.

To your success,

P.S. As I said, the use of audio/video streaming on the internet

is a powerful marketing tool. However, the technology for it has

matured enough in that audio and video files use more space

from storage devices such as hard drives and I-pods. Already,

hard drives ofcomputers have transcended the megabyte barrier and

are now storing gigabytes of data (one gigabyte = 1,000 megabytes).

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