E-books are rapidly increasing in popularity. That popularity

has lead to a surge in the number of e-books that are now

available for sale. If you want to make a profit with your

e-book, you need to set your e-book apart from all of the rest.

A good e-book can sell, but you may need to add a little bit

more. Whether you are preparing to sell a new e-book or if you

have had trouble selling one that you already wrote, you may

want to think about bonuses. Bonuses are a great way to

increase your sales. It is no secret that consumers like free

things; free things that are often referred to as bonuses.

As it was mentioned above, bonuses are often used to describe

things that are being offered for free or at a discounted price.

If properly executed, you may be able to attract a large number

of e-book buyers, just for offering additional bonsuses. To

make the most out of offering a bonus, you are urged to choose

that bonus wisely. Bonuses that may be worth your time include

free product samples, coupons, discount codes, printable charts

or other resource guides, or additional e-book features, like

more content or extra chapters.

In addition to having a wide variety of bonuses to choose from,

when offering them with an e-book purchase, you can also decide

where those bonuses will come from. There are many e-book

authors who like to offer their own bonuses. These types of

bonuses often include additional e-book content or printable

resources, such as charts. For instance, if you are writing an

e-book that outlines getting out of debt, you may want to

include a number of extra, but free printable resources. These

guides could include monthly budget charts, a debt total tally

sheet, or a chart that can be used to track spending habits.

What is nice about offering these types of bonuses is that they

are relatively easy to offer and they are bonuses that many will


If you are interested in offering a different type of bonus,

like free product samples or coupons, you may need outside

assistance. For this example, let’s say that you were trying to

sell an e-book that outlines caring for your exotic pet. You

may be able to partner with an exotic pet store, online or

offline. In most cases, you will find that most businesses

would be more than willing to provide you with coupons or

discount codes to give to your buyers. Coupons for items such

as exotic pet food and other supplies may be needed and put to

good use by your e-book buyers. It is also important to note

that the company which you partner with may also be able to

benefit; they too will likely see an increase in sales, as many

consumers shop where they can save money. Those first-time

sales may even create long-term customers; therefore, everything

works out for everyone involved.

When it comes to adding bonuses to e-books to increase value or

increase the chances of a sale, there are many e-book authors

who wonder exactly how far they should take it. In all honesty,

it is your decision to make. If you are able to create your own

low-cost bonuses, like printable resource guides, you may want

to think about giving these bonuses away to all buyers. If you

are partnering with another business, to offer free product

samples or coupons, it might be best to set a time frame or

limit the number of buyers who qualify for the bonuses.

Advertising that bonuses are available for the first one hundred

buyers will likely cause a temporary spike in sales, but it may

be just enough to generate interest or create a “buzz.”

Adding a bonus or bonuses to your e-book is something that is

completely optional; you don’t have to do it if you don’t want

to. However, e-book bonuses have a fairly high success rate,

especially when marketed the proper way. If you decide to offer

e-book bonuses, consider advertising them, along side your

e-book on your e-book sales page, in online classified ads, and

in any press releases that you may decide to create.

To your success,

Joshua Shoemaker


P.S. From a consumer standpoint, do you like getting free

things? There is a good chance that you do and so do millions

of other consumers.

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