There are no concrete rules to guarantee Facebook marketing success. You have a target demographic that has certain things in common. This article gives you ideas on how to get started using Facebook marketing to open up these profitable resources.
Having a contest is a good way to glean fans. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Be sure that all of your online content is linked to and from Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Facebook is a great way to share your content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Know when to post about your business outside of your own Facebook page. If you are posting on a page that isn’t your own, it can gain you attention. Make sure you’re seeking the right kind of attention. Only post on other pages whenever can positively contribute in some way. Make sure that you avoid spamming other pages.
In return for a “Like”, provide an exclusive reward. You can garner lots of attention via “likes.” It is appealing to users to get a free gift when they give a page a like. It could be a sweepstakes or something that every person gets. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Make sure you answer posts and comments on your wall. When someone shows interest in your business, take time out to speak with them, Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Now that you’ve come to the end of this article, you understand a bit more about Facebook marketing. Take it and build a campaign which will take advantage of all Facebook has to offer. The sooner you start your plan, the sooner you will increase your profits.