People probably spend way more hours than they should on Facebook. But, when used for marketing purposes, Facebook can be used a great way to spend your time. Tons of people are on Facebook every day. If you are able to reach out to those people then the results will be amazing. This piece is a great way to optimize Facebook for your business purposes.
Contests are a good way to market and get new followers on Facebook. Offer users prizes and discounts in exchange for encouraging people to like your page. Be sure that you come through in awarding your prize, or no one will trust you again.
Consider Facebook ads. Regular posting, while valuable and beneficial, only goes so far. When you want reach, Facebook ads are better. They aren’t pricey and they can help.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Add colors, logos, photos and interesting apps. You can attract more followers with an attractive page.
Facebook Offers is a great tool for running contests or giving away free products through your website. Create the offer and then make sure to post it on the wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
When a person “likes” your page, reward them with a unique gift or special offer. People pay attention to a page with a high number of likes. Think about giving folks something unique and free if they give your page a “like.” You can run a contest or provide it to anyone who Likes your page. If someone sees a chance to get something of value, they will be more likely to click that button.
Facebook is not always the best social media outlet for marketing. Some segments of the population actually prefer other sites. Research your target demographic audience to find them in the social media sites they use.
You should start a group page for your company. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. You can alert the masses to a special deal you are running or a new product you have coming out. This is a really good way to engage your customers.
Avoid sending updates that aren’t related to you or your business. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Your personal account should be used if you have personal things you want to talk with people about.
Make sure you try your best to give your brand a personality. If your posts are boring and stale, your brand appears so as well. While you do want to convey your brand personality, you must keep everything professional.
While many people use Facebook as a means of playing games and sharing quotes, it is a great way to increase your business. With your new understanding of the material above, Facebook should become your best marketing weapon. The limits are endless if you use the knowledge you’ve gained.