SEO which is short for Search Engine Optimization is basically a type of web design that uses search engines to drive visitors to your website. SEO is one of the most important aspects of web design that a business can do. Without it the chances of you getting visitors to your site is next to nil.
So you are asking why you should optimize? Search engines are excellent ways to drive traffic to your sites. Without a proper SEO your site will appear clear at the bottom of the search list. Most businesses have discovered that when they create a SEO rich web site they have been able to cut down their advertising budget. If you do not create your website correctly you will be wasting your time. You need to do a lot of research in order to create an awesome SEO website but it is well worth it in the end.
After you have learned the importance of why you should optimize you need to learn the importance of research. Researching before you even start your website is critical. It can make or break your site. Some of the more critical components in the research stage are planning out your site, making a list of possible keywords, researching your competition and design. All of these are important to the overall success of your site.
Keywords are vitally important because it is what the web crawlers will attach themselves to when they rank you in the search engines. The better the keywords the higher the rank you will get on your search engine. You should begin by making a list of keywords before attempting to add these to your site.
Planning your site is another important aspect of an SEO. You need to consider your target audience. What type of audience are you looking at attracting? The more you focus on your audience the better of you are. Also it is important to make your site user friendly. The easier your site is to navigate the happier your visitors will be.
Next on the importance is checking out your competition. If you fail to do this they will probably outrank you in the search engine. Check out the keywords that they use. Do not use the same keywords as they do but try to use similar words. This just may raise you above your competition.
The final important component of an SEO is the design. Do not over load your webpage with pictures or graphic. Choose a design that will attract your visitors but will not over power them. Also watch the visual graphics and use them sparingly. Save the room for the content.
No matter what business you are promoting in your SEO site if you do not use these important components your site will most likely fail.