Your sister, brother, and parents may have a Facebook page. You probably even have an older family member on Facebook as well, like a grandma or grandpa. Do you think it is likely your customers are on the social media website, If you think so, marketing on Facebook might be right for you.
While you want your personality to show, you must keep things professional when making Facebook posts. Although social media tends to be more relaxed, it is important that you present your business as a professional one. When you use a professional tone on Facebook, people will trust you and your company.
The best way to engage your followers is to reply to what they write on your wall or about your company. Monitor your wall daily and make sure to respond to people within 12 hours. Reply to all your subscribers, particularly those that have questions and/or concerns.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Try making a group as an alternative to creating a page. This can encourage subscribers to make a community online and communicate regularly. You can utilize a group and a page in tandem to keep users interested and interacting.
Giveaways are very helpful in marketing. Reward those who sign up for your newsletter or like your page. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
You can offer prizes for Facebook “likes”. The more likes you have, the more attention your page will get. You may want to offer a free giveaway to those who like your page. It could be a sweepstakes of some kind or a free sample. If you provide the chance to get something valuable, they will not hesitate to click the button.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Your customers often come and go at random and will not be following posts. Instead, turn to Facebook targeted ads to reach new customers.
Think about setting up a group on Facebook. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can give your customers valuable information and let the whole group in on deals and promotions. Don’t overlook this opportunity to learn more about your customers.
Make sure your viewers are able to “share” the content of your Facebook page. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Sharing and interacting with others is the center of Facebook. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.
Use your own experiences on Facebook to help you determine what your customers want. Your knowledge combined with the information in this article will allow your to conduct a successful social media campaign. The harder you work, the more rewards you’ll see.
