Perhaps you thought that email marketing was an outdated trick. You would be wrong. Using emails to solicit a widespread base of people may have been one of the earliest forms of marketing on the Internet, but it is still effectively used today. New techniques and strategies are constantly evolving to keep marketing emails fresh and effective. Read the following tips and make your email marketing work for you.
When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.
Do not send out unsolicited emails. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.
In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After you’ve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.
Give customers the choice of getting a plain text version of your email marketing materials or a rich text version. Customers can choose the option they prefer when they sign up for your newsletter. Plain text versions don’t include graphics, so customers with slower connections or overactive spam filters might appreciate this option.
There is still life left in email marketing. The benefits and rewards of a well-organized email marketing campaign are significant and proven. By making use of the preceding tips, you can enjoy some of those rewards yourself!
