More than ever, individuals and professionals are starting to appreciate the opportunities created by video marketing. Before you jump in with both feet, however, you need to learn what others have found to work so you can get the best results possible. This is a great starting place.
Successful video marketers understand the importance of responding to comments left by your viewers. People will have questions about products that your business offers and will need answers quickly. So make sure to keep track of your comments section.
If you are shy, do a voice over. You may wish to use videos but haven’t done so since you don’t wish to be onscreen. You can just show your products and use a voice over. Film your product under different angles and make sure the different features are visible as you mention them in your voice-over.
How will you know which video techniques are best if you don’t check out the comments or statistics after you post, Keep track of how popular each video is and try creating more videos that are similar to your most popular ones.
“Stay tuned for the next video…” is the best tool a video marketer can use. It’s a good way to get repeat visitors to your site. Group related video segments together to make it easier for your viewers to find more information on the topics that interest them. For example, you might group all sports clips together, or categorize them by skill level.
What would you want to know about your product, These are the answers your customers are looking for, too. You should give them answers in the videos. Customers who enjoy your videos will share them, so make them entertaining and interesting. The more people who love and share your video, the more potential customers you’ll reach.
Videos should be packed full of information, but also be short in length. Keep in mind that the attention span of the average Internet viewer is very short. If you want them to pay attention to what you have to say, make sure your video does not last longer than five minutes. Great content is no longer great if the viewers become distracted amidst the greatness.
Humor is perfect for making a marketing video. Your audience will quickly lose interest if your commercial is not original and funny. If you have a controversial or funny commercial, it will catch and hold your potential customers’ attentions. Don’t be afraid to think creatively. If you create a video that is funny, it will work better.
Don’t be afraid to include personal touches in your video. Include personal stories and anecdotes, as long as they are relevant. Convey your expertise and sense of authority. Really let the viewer see who you are. However, make sure not to overdo it.
Video marketing can significantly improve the bottom line of your business. It is important that you first understand and learn how to come up with a good marketing plan. Keep all of this in mind as you start implementing video marketing strategies into your course of business.