What an E-book Can Do for You
An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to "explode" the distribution
Viral Marketing using Forums
There are different types of forums, beyond the obvious topical types, of "marketing" or "special interest", etc. "Marketing" and "special interest" are two types of what are commonly referred to
Viral Marketing Goes Mobile
Mobile devices, mobile phones and PDA's are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our
Using Videos in Viral Marketing
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users' attention can be captured
Using Forums in Viral Marketing
Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or
Using File Sharing in Viral Marketing
There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still,
Using E-Mail to Achieve Objectives
Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign
Using Chat Rooms in Viral Marketing
Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if they are used the right way, these channels can be
The Subservient Chicken
Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King's line of chicken sandwiches. The campaign is