Internet marketing is a hot topic right now, whether for local business owners, home business owners, or large corporations, and there are Internet marketing books abound that can help you improve this part of your business.
Rated high on the list of Internet marketing books, the EBoot Camp was written by Corey Perlman who claims to take away the “gambling” aspect of raising your website up in the search engines and provide you with a sure-fire strategy instead. The book covers both organic search engine training (how to use free methods to get your site ranked higher) and paid methods. Reviews of this book are very positive, with an emphasis on how well the author puts the information in a way that can be easily understood, even by complete internet marketing beginners. It’s also impressive that Corey’s blog is on the free Blogger platform (http://www.coreyperlman.com).
Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert was written by Miguel Todaro, and is a very thorough look at the internet marketing process. It goes into depth and may be a little hard to read, especially if you are new to the subject, but most reviewers claim that it is worth the time and effort. Miguel Todaro discusses online brand development, e-sales strategies, Internet public relations, management consulting, and website development, among other things.
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly was written by David Meerman Scott and has mixed reviews. As the title implies, this book focuses on social media marketing which is a present-day powerful trend. The focus of the book is based on the fact that social media marketing must be done correctly, and if you can do the social internet marketing the right way, you’re headed for success in your business.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) is by Brian Halligan, Dharmesh. It’s received almost all positive reviews from those who are newer to the world of internet marketing. However, if you are somewhat advanced in your experience and/or training, this might be just a good review.
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing was co-authored by Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough and has received generally good reviews, with some complaints of grammatical and spelling errors. This book includes important information like how to avoid the 12 biggest internet marketing mistakes, and how to get a high-impact website inexpensively.
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money was written by Bruce C. Brown. Getting results without over-spending is a state that everyone would like to be in so this is one of the Internet marketing books that helps with that while touching on important points such as branding, SEO, unlocking the secrets of eBay, and several other topics.