We all know how important it is to build an e-mail
subscriber list as part of your online strategy, but
it can be difficult to get enough traffic to your
squeeze page.

You can use a lot of different traffic generation
methods in order to send traffic to your squeeze
page and build your subscriber list including pay
per click advertising, search engine optimization,
and article marketing.

There is one powerful method, however, that many
marketers overlook, and that method is known as
ad swaps.

This concept is pretty simple because all you
have to do is contact another marketer in your
niche who also has an e-mail list and you agree
to perform a simple swap so that both of you can
receive additional subscribers.

You would send an e-mail to your list promoting
the other marketer’s opt in list, and he or she
would do the same for you.

This is generally a simple and effective way to
add subscribers to your list, but you need to keep
some precautions in mind.

If at all possible, you should verify that the
other marketer has the number of subscribers claimed.

Otherwise, you could be wasting your time even
though no real damage will have been done.

For best results, you should contact marketers who
have roughly the same number of subscribers as you
do in order to make the whole process worthwhile for
both of you.

If you have 500 subscribers, for example, and the
other marketer has 1000 subscribers, you might still
be able to work out an arrangement if you are willing
to send two e-mails to your list in order to make up
for the difference.

If you don’t currently have any subscribers but still
want to participate in the swaps, you need to build a
list of at least a few hundred subscribers as quickly
as possible in order to be taken seriously.

The fastest way to achieve this would be to use some
paid advertising such as pay per click campaigns so
you can begin participating in ad swaps as soon as

Joshua Shoemaker


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