In the age of Web 2.0, driving traffic to your website
is not all about search engine optimization (SEO).

Part and parcel of an effective Internet marketing
strategy is to ensure that your website is also present
in the realm of social networks and media sharing.

Visitors do not only arrive at websites only through
search results, but also through links that their peers
share through these social networks.

What social networking platform could be more important
than Facebook, the world’s largest?

With over 800 million active users, your website stands
to reach a wide variety of audience through Facebook,
and sometimes all it takes is one “Like” button in your

How to generate traffic using a Facebook “Like” button
on your site?

A Facebook “Like” button is a stamp of approval that
visitors may click when they literally like the content
of your blog.

Experience with video-sharing site YouTube indicates
that visitors prefer a like-dislike system instead of
a rating system when expressing approval or disapproval
for content.

Facebook modifies this model and only has “Like” buttons
that third-party content may use in their customized pages.

What makes the “Like” button extra special for Internet
marketers is its content sharing component.

Visitors who click the “Like” button automatically share
the links to their Facebook profiles, which can, in turn,
be viewed by people in their respective networks.

If your content is good enough, the Facebook “Like” button
serves as a form of endorsement by the people potential
visitors trust the most–their personal contacts.

Viral blog posts are created this way.

When putting Facebook “Like” buttons in your website or
your blog posts, remember to put it in two positions:
the top and the foot of a webpage or a blog post.

With the now-familiar appearance of the “Like” button,
approval and sharing should only be a click away.

SEO should still be of high importance, but you will
never go wrong with a few Facebook links here and there.

Joshua Shoemaker

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