How do you get a web traffic report for your website? There are several free sites and paid services that can help you with this and they vary widely in terms of what they offer and how much they cost. In order to get them up and running, all you need to do is copy a code that they provide you into your website pages, which allows you to keep track of your visitors.
Some “stat counters” include Google Analytics, Free Stat Counter, Stat Counter, Website Hit Counters, Free Hits Counter, or others. These offer a basic traffic report for either no charge at all (if you don’t mind adding a sponsor to the traffic counter that they place on your website) or for a small fee if you exceed a very large amount of visitors per month.
You can also hire someone to manage this aspect of your website. An analytics service can give you valuable data about the traffic on your site. Not only how much traffic you get, but where you get it from, how you find it, which pages are being visited, who are repeat visitors, which visitors convert to sales, and more.
Either way, many web analytics services provide very useful web traffic reports with information such as the amount of unique visitors to your site, or breakdowns of traffic by geographic location, pages viewed, referring websites, etc. And many services also offer reports on what terms visitors entered into their search engines, (Google, Yahoo, or MSN Bing), in order to arrive at your site. They can even report on technical information about your site’s visitors, like what browsers or operating systems they are using. This information can be very useful for web designers.
Certain stat counters go even further, allowing you to really segment your visitors. So, for instance, they may offer reports that analyze only visitors that came from a particular referring site, or only visitors that arrived at your site through a particular advertising campaign, or only those visitors who made purchases. You may even be able to get an in-depth look at how each visitor pages through your site.
If you have an online business or e-commerce site, you can have your traffic broken down into certain steps, like “who filled out a registration form, who put something in their shopping cart, who got the the checkout page, and who actually paid for the product or service. You can also use an analytics service to track how well your PPC (pay-per-click) ads or doing or how well your email campaigns are going so you can make decisions on which ones to use more often.
If you go even one step further, you can invest in a web analytic service that not only provides you with the data, but also tells you what to do with it. These types of services not only offer an advanced and detailed web traffic report, but also the coaching and consultation that you might require.
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