If your business has been falling behind the times, starting a video marketing campaign might be just the thing you need to become relevant again. It will help you get recognition and make sales when you do it right. There is a lot you need to know about video marketing; get started with this informative article.
Videos should not be too long. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. If you are just talking directly with your clients, stay under 10 minutes.
When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. The initial 15 seconds of the videos you make are the most important. You have to give them something that makes them want to keep watching.
An excellent method of creating video content is working collaboratively with others. Work with your colleagues, employees, as well as your friends and family. Anyone who contributes should be given due credit, even if their input was minimal.
Make sure your videos remain focused and on topic. Without preparation, it’s easy to actually stray off topic. Try making a simple outline of what you want your video to be about and keep to it while filming. By staying on topic, your videos will be more concise.
If you aren’t good at making videos, let others do it for you. Give a prize to whoever can make the best video. Let the people know that for the prize, you’ll start using the video they made as a commercial.
Then collect data from the comments you receive and statistics to make your next video better. Be creative with your work so you can rehash it into other video segments to share with your targeted customers.
Videos don’t go viral by themselves. You need to get it out there using social media and email marketing. Nobody will watch your video if nobody knows it exists!
Develop metrics to assess whether your video marketing efforts are being successful or not. It’s possible to guess how other perceive the video, but you need more. However, hard data is the only reliable way to know for sure. Keep track of how many people watched the videos or redeemed the unique coupon codes you shared in your videos.
It is hard to hold people’s attention for a long period of time. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. Five minutes is okay for tutorial videos, though. Try to engage your viewer by making your video short and to the point.
Successful videos should not be misleading. Do not just try to be sneaky. If the point of the video is to sell something, let people know that. Create relationships between yourself and your customer base by using comments. Develop a reputation as an expert for whatever niche you are in, and network with others in your field.
Use these tips to put together a detailed campaign plan. Advertising this way can really lead to increased profits and a larger customer base. Now that you’ve learned the basics, it’s time to get out there and start refining your technique.