Online seminars, also called webinars, are very popular for all kinds of businesses today. Online seminars are convenient, inexpensive, and most importantly they are effective. They are a great way to teach others something of value, in person, without having to travel or make room in your calendar. You can host a seminar in your spare time, and your attendees can also attend without worrying too much about the cost or missing work.
1) Build Business Awareness
An online seminar is a great way to get the word out about your business. It’s a great way to build brand awareness. You can host a seminar alone, or with others. You can do them almost impromptu, from any location in the world with an internet connection. With some software, you can even phone in to host the seminar.
2) Grow Your Business
Each person likes to learn in a different way. Some of your audience members probably love reading your blog posts, or downloading your information products. But some people will learn better by attending a live event hosted by you. They like the interaction that is possible with a live event and are more likely to trust you once you hold a live event, thus increasing your sales and growing your business.
3) Expand Your Email List
If you collect email addresses of those who are attending your event, you’ll grow your email list by each attendee who was not on your list previously. If you host a low-cost or free event you’ll get even more attendees and newsletter sign-ups. People are more likely to trust their information with those that they get to interact with on a live basis. Even though your seminar is online, it’s still live and that elicits more trust in you – that you are who you say you are.
4) Establish Your Expertise
Most people are afraid of public speaking. When you embark on public speaking you automatically raise your profile to others because of that widespread fear of public speaking. You will be seen as even more of an expert than you were before due to your public speaking ability and willingness. This is especially true if you’ve created a killer presentation and offer a chance for the audience to ask questions which you answer on the spot.
5) Create New Products
Using a seminar to create new products is a great way to repurpose content that you already have. If you’ve written any how to blog posts or articles or created any videos you can turn these into a seminar, then you can record the seminar and turn that into one or more products to sell at a later date.
Hosting an online seminar can take your business to the next level, giving you social clout, and the expert credentials that you always wanted. You can be giving your first seminar in just six weeks if you start planning for it today.