Do You Know the Difference between HTTP and HTTPS?

The internet is used by just about everyone these days and by now you’ve probably realized it has a language all of its own. There a few basics that everybody knows but it’s always good to educate yourself to make sure your information is secure. You’ve most likely surfed quite a few websites in your…

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Do You Have an Entrepreneurial Mindset?

Have you ever thought about starting your own business, but âÂ?Â?stuffâÂ? just got in your way? There are several ways to tell if you have this entrepreneurial mindset. Moreover, there are just as many ways to clear the road to becoming an entrepreneur. Do You Have the Entrepreneurial Mindset? Consider these personality traits: * Leadership…

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Differentiating between Profitable Keywords and Junk Keywords 

When doing keyword research, one of the tasks before you is to differentiate between profitable keywords and keywords that are essentially junk. Keyword research starts with an understanding of your target audience, as well as knowledge of your product or service and how it solves problems for and serves your target audience. It’s really an…

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Different Types of Business Insurance to Consider

It’s never fun to think about insurance. But it’s a huge necessity today. You want to do everything you can to protect yourself and your family from loss if something should go wrong. It might be hard to imagine anything going wrong in your business but it happens to the best people, so be sure…

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Customer Profiling – What Is It?

Creating customer profiles is something all serious business owners do before they develop their marketing plans. It involves studying their target audience in such a way that they can create audience personas to direct their marketing to. A persona is a picture of a particular audience of one; a typical person who might be in…

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Customer Profiling Tools to Streamline Your Process

Profiling your customers is an important method of gathering information to help you better serve them. You’ll not only be able to create more targeted marketing materials, but you will also be able to create better products and services as well as improve the offerings you currently have. Nothing can improve sales more than enhancing…

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Current Trends in Copywriting

If you want to be successful in copywriting, or know how to spot good copywriting, it’s imperative that you stay up to date in copywriting trends. Things change so fast today with new technology, that what was popular yesterday may only be irritating today. If you stay up to date on the trends in copywriting…

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Creativity: How Much Is Too Much?

Do you think you can have too much creativity? Creativity is the ability to turn an idea into something real and tangible. So, if you find yourself stuck in the idea rut and haven’t actually found a way to turn your ideas into reality, you are likely really not suffering from too much creativity but…

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Creating Your Action Plan and Online Business Timeline

Most businesses start out with a dream and an inspiration, but that is where it ends. Even the most innovative businesses can wind up closing their doors because a good action plan and a focused timeline were not in place at conception. There are many benefits to creating your action plan and online business timeline.…

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Creating Online Presentations and Slideshows

Sometimes it’s easy to forget that content isn’t just a blog post or an article. There are many different types of content marketing that gets results. One type of online content marketing that works is presentations such as slide shows. There are different places where you can put a presentation or a slide show, such…

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