Getting organic traffic from social media is obviously ideal because you’re getting free traffic and free brand exposure. However, in some cases, you may need to consider paying for social media traffic. Should you do it or not?
There are advantages to social media advertising. For one, you get to reach more than just the people who are already following your page or profile.
In fact, if you so desire and if you have the budget to match, then you can reach every single user on the platform!
Of course, it’s not a very wise decision simply because you’ll also be reaching people who have no interest in your niche or industry.
However, the point is that if you want to reach all those people beyond your existing network, then you certainly can.
Another advantage is that you don’t need to wait for your followers to grow organically. Doing so takes time, lots of it. You’ll have to publish lots of valuable content to get people to follow you.
But with paid social media traffic, you can skip all that. You can just publish a few posts and then promote it far and wide on social media to grow your followers.
Paying for social media traffic is great for driving traffic to new brands who don’t want to wait for organic SEO and organic social media traffic to kick in.
Once you have amassed a good number of followers from your paid social media efforts, then you can start seeing some organic traffic.
Additionally, with social media giants like Facebook continually updating their algorithms, many users are reporting dwindling organic traffic for their non-boosted or non-promoted posts.
To reach their existing followers on Facebook, they still need to pay for advertisements so they can reach these followers! In the case of Facebook, this virtually renders a page’s number of fans and followers a vanity metric.
However, Facebook is just one platform. There are other social media platforms out there where you can still drive good traffic to your website from organic posts.
To sum up this article, paying for social media traffic is a great option if you’ve got the budget for it.
Compared to paying for traditional advertising, social media adverts are cost-effective – you get a much wider reach at a fraction of the cost.