Most of your family probably has a Facebook page. Older friends and family are likely on Facebook, as well. Having said that, are your customers also on Facebook, If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.
Consider Facebook to be a platform in sharing content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Create your content with this in mind. Write real blog posts and promote your blog posts from other channels into your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Try making a group as an alternative to creating a page. A group allows everyone to interact and feel like they know one another. This will also give you the ability to inform your subscribers of updates.
You need to know when you should post about your products on your page. Posting on other people’s pages can attract attention towards your page. It needs to be positive attention. If you have something good to say you can post on other pages. Make sure that you avoid spamming other pages.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Invest in targeted Facebook ads instead.
Don’t assume Facebook is the best place for you to market your business. This network has lots of fans, but certain age categories and other demographics like others better. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.
Don’t share updates that have no direct relation to your own content. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Create a personal Facebook page on which to post other information.
Ascertain that people are able to “Share” the content of your page on Facebook. If the content you provide really strikes a chord with your followers and visitors, they’ll likely want to tell their friends about it. Sharing and interacting with others is the center of Facebook. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
Run contests on occasion in order to get lots of “likes.” Offer discounts or a freebie to the winner after you have met your target goal. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.
More than likely you use Facebook, so you know pretty much what a potential customer will see. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. You will see a correlation between increased profits and effort put in.
