Is your business making use of video marketing, There’s a huge untapped potential market of customers who like to watch videos online. If you don’t engage in video marketing, you’re missing out. You will lose customers if you limit yourself to radio advertisement or print. These days, people rely heavily on the Internet. Read the below article for some great tips on utilizing video marketing so that you can expand your customer base.
Make sure you are tracking the results of your individual videos. You can see how many times your video has been viewed and where those views are coming from. You can use this information to figure out how to better advertise to a specific group of people.
When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. If possible, include this link in the video player. Thus, your link stays put even if your video is shared or ends up someplace else.
Video marketing gives you a way to be more personal with your customers. Have customers supply you with questions to answer in a weekly video. Give them some samples if their ideas get picked for the video to motivate people to watch.
Get personal with your videos. Show people how your products are made, or let people see what it is like to work in your office. People will enjoy seeing a more personal, intimate side of your business.
While a 3-minute video can be great if it’s a how-to or educational, any other type of video should be 30 seconds or less. It is preferable to maintain the attention of the viewer throughout.
Make a brief video about your company, your product or service, and the benefits of signing up for your email list. Provide them with a free item, such as a report or free sample, and inform them of what they’ll obtain in return for signing up. When they see you talking, they’ll feel connected to your brand.
Long videos are boring, short is better. Your viewers’ attention will wander if your video rambles on. Five minutes is the maximum. A short, concise video can pack a powerful punch.
Watch videos from other companies before you make your own. Adopt the point of view of a consumer and make a list of the things you like. Then take note of the reasons you feel that way about the product. Ask those you know to do this as well. You can then use their feedback to produce a video that will achieve the desired results.
In conclusion, making use of video marketing to promote your business is crucial in this day and age. You’re no longer reliant upon traditional advertising strategies to make a profit. You have to go online since that is where a lot of your audience is. The suggestions you read will help you to create a global presence for your business.
