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August 12, 20160Comments

The Part Outsourcing Plays in Running a Business

Outsourcing is an important part of running a business efficiently, and it can grow and become more profitable over time. After all, you don't expect a CEO to do everything

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JoshShoemaker.com
What's New
August 11, 20160Comments

The Importance of Microtargeting Your Audience

Almost everyone reading this has experienced microtargeting in the form of paid political "robo" calls, personal phone calls, and emails from political campaigns. This is simply taking the idea of

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JoshShoemaker.com
What's New
August 10, 20160Comments

The Importance of Google+ for Your Business

Whether you like it or not, Google owns most of the share of search engine traffic. Therefore, it's important to pay attention to whatever Google is doing, including Google+. Google+

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JoshShoemaker.com
What's New
August 9, 20160Comments

The Importance of Following Up with Your Clients

Once you have a client, whether it's a short-term project or a long-term one, it's important to follow up with them. Your former and current clients are likely one of

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JoshShoemaker.com
What's New
August 8, 20160Comments

The Importance of Establishing a Good Workflow

Improving productivity is a necessity for a contractor who services multiple clients. Without a system in place that establishes good workflow, it can be really difficult to keep up momentum

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JoshShoemaker.com
What's New
August 7, 20160Comments

The Four V’s of Semantic Search

Semantic search carries with it an issue with data because there is so much information out there now. It is harder and harder for people to find the information they

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JoshShoemaker.com
What's New
August 6, 20160Comments

The Effect Your Opinion Has on How Your Products and Services Are Perceived

When you create a new product or services, do you do it by committee or do you simply create it without any input from others such as your colleagues, contractors,

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JoshShoemaker.com
What's New
August 5, 20160Comments

The Differences between Responsive and Non-Responsive Designs 

Responsive web design has become a serious buzz word and even a call to action all on its own. More and more business owners are realizing the importance of having

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JoshShoemaker.com
What's New
August 4, 20160Comments

The Difference between Broad Keywords and Long-Tail Keywords 

When conducting keyword research it's important to understand the different types of keywords that exist. You have broad keywords, long-tail keywords, negative keywords and more. Today we'll go over broad

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