YouTube is helping businessmen reach out to more of their ideal customers and prospects. With YouTube?s over 4 billion views each day, it is a great avenue for marketing campaigns. Aside from the fact that it is more efficient, this method of marketing significantly costs lower compared to other marketing strategies.
YouTube has more than 1 billion viewers and is accessible in almost all parts of the world. Because of this, you will be able to connect with more people even outside your locality. This gives you the power to ignore the limitations concerning your location. Whether you are in the USA and your viewers are in UK, you?d still be able to connect with them.
Live Streaming is currently a top strategy for most businesses today that want to get quick response from their target viewers. Since Live Streaming supports interaction through Live Chat, viewers are able to ask questions, while video hosts can immediately give them answers. Viewer response time is almost instant, and that?s one of the reasons why this strategy is used by more businesses today.
Benefits of YouTube Live Streaming Campaigns
YouTube Live streaming campaigns are generally cost-effective. You don?t need a lot of money to do a broadcast on YouTube. In fact, you can even do it for free. The best part of it all is that you can even earn money by making videos on YouTube.
YouTube Live Streaming Campaigns can reach more target audiences than any other marketing strategy outside social media. Through this, you?ll be able to connect to more people all over the world.
In YouTube Live streams, viewers feel more connected to event organizers. This portrays a sincere effort of video hosts to get the attention of their target audience. Since you can have Q&A segments in your live video streams, you can gain the trust and confidence of your viewers.
How to Start YouTube Live Streaming Campaigns
Starting a YouTube Live streaming campaign is a bit tricky for first-timers. Before you can go Live on YouTube, you need to download software tools and configure some settings in your computer. However, there are certain ways on how to make these problems go away.
One of the requirements before you can do live streams in YouTube is to download encoding software. This allows you to retrieve the data from your computer. It then enables your viewers to see what you?re doing in front of the camera, in real time.
One of the trickiest parts in this is choosing the ideal encoder from the available options on the Internet today. To have more efficient YouTube Live streams, you have to invest in the best encoding software there is.
How to Choose Your Encoder
The first thing you need to do is confirm if the encoding software is a good fit to your marketing style and needs. There are a number of encoders, so you need to carefully pick the most suitable one for you. Think of the encoding software as your partner in letting the world know about your business. Here are a few options that you might want to look closer at:
1. Wirecast Go is currently among the most trusted iOS encoding software tools today. This software allows you to broadcast live videos directly from your iPhone. The good thing about this software is that you can download it for free, but if you want to get more features than its basic built-in functions, then you must buy it from the App Store.
2. Wirecast Play is the other version of Wirecast Go, but it is compatible with Windows and MAC computers. This software can also be downloaded for free, but there?ll be a watermark in your live video streams. If you want to access more features and remove the watermark, then you need to pay for the software.
3. Another encoding tool is Elgato Game Capture HD60. This encoding software is best for video hosts who want to do live video tutorials for their favorite games. You can record your game while you are playing it and broadcast it to your viewers at the same time.
Now, all you need to do is set up your chosen encoder. After this, you?ll be able to broadcast your first-ever YouTube Live streaming campaign!
How to Set Up Your Encoder
If you want to use the STREAM NOW option in YouTube Live, then you just need to copy the URL and stream name of your YouTube Live feed to your encoder. It?s as simple as that. After doing so, you only need to fill out the BASIC INFO form and configure privacy settings.
If you want to use YouTube Live?s EVENTS option, then you might have to take more steps in order to set your encoder straight. First thing is to copy YouTube entry points to your encoder. make sure to copy the Stream Name, Primary Server URL and the Back-up Server URL. Next, you should configure your encoder, audio and video resources. After doing that, you can already start encoding.
Tips on Making Effective Live Streaming Campaigns
1. Make sure that you integrate the right type of content into your live video streams. The concept of your video is very crucial to the success of your online marketing campaign. You must carefully come up with concepts that can captivate your target audience. Pay close attention to this aspect.
2. Another tip to make effective YouTube Live video streams is explaining your campaign in the simplest way possible. You have to consider the different types of viewers who?ll watch your broadcast. If you have a wide range of viewer groups, then you might as well explain things in simple terms so you can get the message across to everybody without issues.
3. Interact with your target audience as much as possible. Do this through the live chat feature in YouTube Live. Your objective is to keep your viewers interested and engaged in your live video stream. They must feel compelled to participate in your live feed, and the live chat feature is a good place for them to do this.
