So you already have a Pinterest, and you know the basics of how to create boards and add pins to your various boards, but you want to really leverage Pinterest — and all it has to offer — to drive traffic to your website, increasing your business’ exposure and ultimately acquire more sales. If that’s the case it’s time to go to the next level and prepare a winning Pinterest marketing strategy.
Create Informative Infographics — Your infographic doesn’t have to be super intricate. It can be a simple meme that gets your point across. Creating visual content that educates, engages and even provokes your audience can be very useful to getting more traffic. Infographics are shared a lot and can become viral if you give it thought as you create it.
Freebies Work With Pinterest Too — Link your pin to something free. It could be a free report, an informative video, an app, a free sample of a more in-depth tutorial, or whatever you desire that your target audience would find valuable. Don’t forget to require a sign in to get the free item.
Brains Over Beauty — Even if your pins aren’t the most graphically pleasing to the eye, if they are educational and resourceful people will re-pin it and share it with others. Tutorials are the most shared and clicked pins on Pinterest. Yes, a lot of what you see on Pinterest is beautiful, but don’t overlook the value of sharing your intelligence.
Pins are Bread Crumbs — Remember that all the information you want to impart does not need to be on the pin. The pin is the breadcrumb trail you’re leaving to others to entice them to click-through to see the rest of what you’re offering. Provide them the “tease” so that they click through, not the entire show.
Keywords Still Rock — Even on Pinterest, what’s current within your niche and keywords still matter. It’s really not much different from any other type of content you use to promote your business. Ensure that you are using keywords in your captions, descriptions, and in your website link. You should also use hashtags. Educate yourself about your target audience so that you know what keywords and current events will attract them.
Engage With Others — Pinterest is social media, therefore it’s important to be social. Comment on other pins, like other people’s pins, and follow people who follow you. Promote your Pinterest on your other social media accounts too and make it easy for other to pin your content by adding a “pin it” button to your websites, blogs, and even your sales pages.
Edit Your Pins — After you upload a new pin from your computer, be sure to go back and edit it to add a link to the rest of the content that you want to promote. If you don’t do this, then if people click on your pin they will go nowhere. Another option is to use the “pin it” buttons on your own website to pin an item to various boards on your Pinterest account.
If you follow these guidelines, you’ll be certain to explode your traffic, get more exposure, and ultimately generate more sales.
Joshua Shoemaker
