Revamping Your Marketing Plan to Increase Sales

If you’ve been doing the same thing in terms of marketing for a while, it’s probably a good idea to revamp your marketing plan in order to increase sales. As technology changes, so do marketing methods and needs. In fact, every time you create a new campaign you should be revamping your plan based off…

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Responding to Bad Online Reviews

If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can turn bad online reviews into…

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Repurpose and Refresh Your Content for More Website Traffic

Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you already have is to freshen it up, and repurpose it. Content gets old, and information becomes outdated. That doesn’t mean it needs to be deleted, though – it…

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Relationships: The Biggest Traffic Builder

You’ve heard people say that it’s not what you know, it’s who you know that gets your foot in the door. Well, that’s also true for marketing. One of the most effective forms of marketing is relationship marketing. This type of marketing involves branding and positioning by building relationships with your audience to the point…

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Regular Maintenance Every Website Should Have 

All websites need regular maintenance to ensure that they will remain secure and operational. Websites aren’t a built once and done proposition. Just like if you build a bricks and mortar store you must keep the place looking clean, and all the locks and security in good repair, the same goes for your website if…

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Eight Reasons You Should Hire a Business Coach Right Now

Hiring a business coach is an important next level for most sole proprietors. If you think about it, no CEO does everything alone when it comes to running a business. They have assistants and advisors and many people that help keep them focused on and on track. A lot of times they also have a…

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Reasons Marketing Plans Fail and What to Do about It 

The number one reason that marketing plans fail is due to a lack of seeing the plan through to the end. In other words: not following through. You can write a plan down in the minutest detail but without action to back up what is written, nothing will happen. Other reasons why marketing plans fail…

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Pros and Cons of Native Advertising

Native advertising, like all advertising, has its pros and cons. The problem a small business has is that without advertising they can’t find all their customers. So, it helps to understand the pros and cons of each type of advertising. Pros of Native Advertising * Better customer targeting Â? The fact that the ads run…

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Productivity Tactics for Busy Entrepreneurs

As a busy entrepreneur it can seem impossible to get everything done. Do you look around you at others and wonder how they get so much done and make it look so easy? There are some tried and true methods for getting more done each day that you may not have considered as an entrepreneur.…

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Pricing Your Products to Sell

Learning how to price products for your Etsy store front can be challenging. Pricing your products is a very important part of starting a successful Etsy business. If you under price you will not make a profit, and if you over price you may not sell anything. It is a real balancing act to come…

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